The Brand
The golden ratio is a mathematical ratio of approximately 1.618:1, often used in art and design for its aesthetic appeal and sense of balance. In construction, it's utilized to create visually pleasing proportions in buildings and structures
The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestheticism that is universally accepted to be in balance and harmony. The CRC aesthetic respects these rules: The brand identity can be derived from squares, that have a set relation to each other.
The squares are arranged in proportions that follow the golden ratio, emphasizing the company's commitment to architectural harmony and precision. The company values not only structural integrity but also the visual appeal and balance of our projects.
The Hindu house grid, also known as the Vastu Shastra, is a traditional Indian system of architecture that guides the design and layout of buildings, including houses. It is based on ancient Hindu texts and principles that dictate how structures should be constructed in harmony with nature, cosmic energies, and the five elements (earth, water, fire, air, and space).
Its grid-like squares signify meticulous planning and strong foundations, echoing the company's commitment to quality and enduring construction. It embodies the philosophy that solid groundwork is essential for success, both in building structures and in business endeavors.
The CRC logo takes on the principles of the Hindu house grid's principles. It symbolizes precision, balance, and strong foundations, aligning with the company's commitment to quality construction and business integrity.
In Islamic architecture, squares symbolize stability, unity, and order. They are foundational shapes in Islamic art and architecture, reflecting the concept of Tawhid (the oneness of God) and the harmonious structure of the universe.
Featuring squares aligns with the symbolism of stability, unity, and precision found in Islamic mathematics. By incorporating squares into its design, the company honors the foundational shapes of Islamic art and architecture, reflecting its commitment to creating structures that embody these principles of order and stability, rooted in our appreciation for Islamic values.
In ancient Egypt, squares symbolized stability, order, and balance. They represented the four cardinal points and were often used in architecture, reflecting cosmic harmony. Squares also symbolized the earth and were associated with the concept of Ma'at, the goddess of truth, justice, and cosmic order.
By using the above principles as inspiration within the branding, we hope to subtly communicates the brands values:
- Commitment to Excellence: The use of the Golden Ratio signifies a dedication to aesthetic balance and quality.
- Precision and Planning: The incorporation of the building grid reflects the company’s meticulous approach to projects and services.
- Inclusivity and Collaboration: Drawing from Islamic Mathematical Squares suggests a value for unity and working together.
- Respect for Tradition and Stability: The inclusion of Ancient Egypt Squares showcases a reverence for heritage and stability, indicating a respect for timeless principles and values.
Commitment Responsibility Collaboration
The Philosophy
Our philosophy underscores the need to remain agile and responsive to the ever-evolving landscape of the construction industry. We understand that external forces such as technological advancements, regulatory changes, and market trends shape our environment. Therefore, we embrace a proactive approach to adaptation, constantly adjusting our strategies, practices, and offerings to stay ahead of the curve.
The investment in our DNA leads to breakthrough innovation and allows us to move out of the traditional linear system and into the future
At the heart of our construction company’s philosophy lies a commitment to unwavering integrity and ethical conduct. We firmly believe that maintaining high ethical standards, both in our external dealings and internal operations, isn’t just a moral imperative—it’s essential for sustained success. Over the years, this commitment has not only earned us the trust and respect of our clients, partners, and communities but has also fuelled our drive for excellence.
As we reflect on our 80-year journey, we recognize that our company’s philosophy isn’t just a set of ideals—it’s the guiding light that has steered us through generations of success. While the construction industry may have evolved since our inception, our commitment to these timeless principles remains unwavering.
Looking ahead, we remain dedicated to upholding and advancing the legacy of our family business, grounded in a philosophy that has stood the test of time.
As we navigate the dynamic landscape of our industry, one strategic approach we’ve embraced is a commitment to diversification through investment and the establishment of sister companies. This enables us to remain agile, exert ownership over the entire construction lifecycle, and expand our market share within the sector. By fostering this independence, we reinforce our resilience and assert our leadership in innovation and efficiency.
CRC, initially the core, birthed a larger entity. With expansion, 10 subsidiary companies emerged within the construction sector. The construction arm now operates under the assertive banner of Dorra Contracting, holding CRC and nine subsidiaries.